Web design is crucial to any good website. Like a printed page - getting the right look and layout of your website can assist your business.
Websites are not all about functionality, if it doesn't look welcoming or provide a good experience - customers are unlikely to come back. Customers today have more places and ways to shop than ever - and they have increasingly shorter attention spans! So catching their eye straight away and making your site easy to navigate will increase the time spent on your site and the number of pages visited.